Betfair is a United Kingdom based betting company reputed as one of the online betting giants in the industry. Since Betfair was launched in June 2000 it has become the largest online betting company in the United Kingdom and the largest betting exchange in the world.
The United Kingdom based bookmaker Betfair is the proud bearer of the Queen’s emblem for winning the Enterprise for the Innovation category in 2003. This prestigious award is only awarded once every 5 years through a strict assessment by the Department of Trade and Industry and a personal recommendation by the Prime Minister in order to stand a realistic chance of winning such an award. Thus, for Betfair to be presented with such an award definitely speaks volumes of the level of its competency in the betting industry.
Betfair Overall Rating (3/5)
Similar to the betting concept adopted by Mansion, Betfair offers a sports betting exchange where bettors can choose the best odds and bet against others instead of the usual bookmakers. Bettors are liable to receive commission on their net wins and as an added benefit there is an incentive program to encourage more betting on the punters’ part and also effectively eliminating the need for a bookmaker. In simple layman’s terms, this actually means that you tend to receive more in return the more you bet. Though initially confusing at first, but once the customers warms to the betting concept adopted by Betfair, the punters will be provided with a more all-rounded betting experience. This is also what sets Betfair apart from most of their competitors, as the unique style of betting adopted by them proves to be more lucrative for punters in the short-run.
Betfair uses proprietary owned software, providing simple navigational tools to allow punters to feel their way around the website easily and also serving up an extensive range of betting options on the plate which includes the following: gaelic racing, combat sports, American sports, poker, games, access to forums, in-play betting and mobile wagering.
Betfair’s customer service support is however only restricted to just e-mail and telephone. Thankfully enough for us customers though, this is effectively supplanted by the expansive FAQ section that is on offer on their website.
Betfair claims on average 20 per-cent better odds than those offered by the normal bookmaker. Betfair charges a fixed commission on all winning bets, which is set at 5 per-cent of the net winnings, although according to how much a client wagers, it is still possible to reduce the amount of commission paid to as low as 2 per-cent. With a reputation as the largest betting company in the world, Betfair has certainly lived up to its billing by offering its customers an all-round and optimal betting experience.